The next Lancôme collection will be available in stores on June 15th. Signed by Alber Elbaz (a famous fashion designer), it’s considered by many to be one of the most exciting launches this year.
In the meantime, Lancôme has revealed today the short film dreamed up by the designer to celebrate his partnership highlighting offbeat luxury and sophistication with a twist of humour.
Paris, just steps away from the Seine River. The show is about to begin. Around the podium, the crowd sighs ‘Oh là là!’. The ambiance is electric, vibrant with frivolous hints of madness, verging on extravaganza! As the lights are dimmed, only the eyes of the audience can be seen and also lashes, lashes everywhere. Curious, languid, wide-open, self-assured, refined, glamorous; their lashes batting in the dark. Throughout the crowd, eyes widen to the extreme, lashes as fainting, somewhere between a hypnotic trance and pure bliss. From New York to Shanghai or Rio, the entire globe gazes enraptured at the broadcast, when suddenly…?
“Our job is to tell stories. It all starts there,” explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.”
“Alber is a born storyteller,” emphasises Youcef S. Nabi, President of Lancôme. “The whole thing began with his story, which he told in the form of a short film. The stars of this film are the mascaras, just as he imagined them. I don’t think anyone has ever created a product quite that way before, and that’s what makes this collection so unique. Once again, a story that is genuine and infused with joy: pure Elbaz and pure Lancôme!”
The Lancome Show by Alber Elbaz limited-edition collection includes mascaras, palettes, eyeshadows and, for the first time at Lancôme, false lashes. This is the designer’s first time participating in a make-up collection.
The collection features three harmonies inspired by three Hypnôse Mascaras : Doll Lashes, Star and Drama. Each harmony includes a 4 color palette, an eyeshadow solo and of course, a mascara.
–Doll Eyes Harmony
–Star Eyes Harmony
–Drama Eyes Harmony
False eyelashes are 35$, eyeshadows 34$, palettes 56$ and mascaras 32$ (34$ for Hypnôse Star).